🛠️ Phase 1: Core Visitor Tracking Plugin

The initial phase involved building a plugin that could:

• Track each visitor session with:
  • First visit timestamp
  • IP address
  • First URL visited (including query strings)
  • Device and browser details
  • Source, medium, and traffic type
  • Device type (Desktop/Mobile)
  • Page view count during the session

Result:
The plugin was successfully developed and integrated into multiple sites. It stores data in a structured MySQL table, delivering accurate and actionable insights into traffic sources.

📈 Phase 2: Plugin Enhancements and Analytics Dashboard

Upon successful implementation, the client expanded the scope with advanced features for marketing intelligence.

✅ Key Enhancements:

1. Ad Source Detection
   • Automated tagging of Microsoft Ads (msclkid) and Google Ads (gclid) traffic.
2. Plugin Rebranding
   • Renamed to “Visitor Insights” for internal deployment and broader marketing use.
3. Session Data Enrichment
   • Additional data captured:
     • Last page visited
     • Time of last activity in the session
     • Country derived from IP (via MaxMind GeoLite2)
4. Event Tracking System
   • A new table visitor_events was introduced to log:
     • Campaign launches
     • Advertising channel starts/ends
     • SEO rollouts
5. Full admin interface provided for CRUD operations.
6. Events are visualized alongside session trends to correlate performance.
7. Form Submission Logging
   • Integrated with Contact Form 7 to track form submissions per session and page.
8. Graphing & Analytics Dashboard
   • Built-in visualization features with:
     • Daily trends
     • Filters: date range, device type, and region
     • Source-specific breakdown: Organic, Ads, Referrals, Direct, etc.
   • Graphing powered by Chart.js.
   • Events are displayed as overlay points for contextual correlation.

Outcome:
The plugin matured into a powerful analytics solution that supports precise marketing attribution and continuous performance monitoring. It is now reliably operating across tens of WordPress sites under the client’s management.

💡 Technologies & Tools Used

• Composer-based autoloading architecture
• MaxMind GeoLite2 for IP-based location
• JavaScript modules with clean admin-side UI scripts
• Chart.js for visual trend analysis
• Custom MySQL schema and queries
• WordPress Plugin APIs
• Contact Form 7 Integration

🔚 Conclusion

This project demonstrates Digitobit’s strength in delivering scalable, marketing-oriented analytics tools tailored for real business environments. By combining performance tracking, session analysis, and campaign visibilit